Approach, principles, priorities, progress

Today «Beeline» as one of the major integrated communication operators in Armenia participates in solving social problems and sees its role in assisting to the harmonious development of the country. The company implements the strategy of corporate social responsibility under the slogan “Beeline for brighter future of Armenia” which is a part of the global strategy of the company. 

Our principles:

Significance

To determine the most significant areas of Corporate Social Responsibility, the Company studies public needs, communicates with opinion leaders, representatives of public authorities to contribute to the solution of critical social issues in the country.

Consistency

  •  We are responsible for past, current activities and future impact on the external world;
  • The socially responsible approach is integrated into the business processes of the company;
  •  We stick to the selected direction while implementing of our social strategy;
  • We regularly carry out social activities;

Openness

We publish information on all the implemented social projects and are open to dialogue with parties interested in social projects. Since 2011 the Company publishes the social responsibility reports for CIS countries and Georgia.

The main directions of corporate social responsibility

1. Company in the market

  • Investments in the country’s economy, development of industry
  • Transparency, openness, ethics
  • High quality services provision
    •       Mobile literacy
    •       Mobiles ethics
  • Creating jobs, ensuring decent working conditions

2. Company and society

  • Support to the education
  • Support to the national values
  • Support to the socially unprotected segments of the society 

3. Company and environment

  • Careful attitude to natural resources and participation in the preservation of the environment
  • Studying the impact of cellular communication on human health